Israel made some appalling PR errors during Justin Bieber’s visit last week. His Twitter following is just short of nine million strong, but its reach is many times that when you add in the ‘re-tweets’ of his fans, and the media attention that his online pronouncements are afforded.
For the millions of youngsters who follow Bieber, their association with Israel will now be that it is the only country that has managed to upset their hero during his world tour. It could have been so different, but the efforts were always destined for disaster. (I know – as his biographer and a vocal Israel supporter I was personally made aware of several ill-advised plans.)
Making this work should have been a priority. We waste so much time on futile, smaller-picture stuff that when it comes to an opportunity to present a positive view of Israel to tens of millions of kids, we’re too busy with other things. Boker tov, boulder.
But this video is wonderful. Watch Bieber’s guitarist Dan Kanter playing the Israeli national anthem at the Tel Aviv concert.